I don’t have time to elaborate on this, but this article brings up some solid points that I always try to make apparent to my clients in regards to optimizing your website for search engine spiders.
One point made in the article that I like to particularly drive home is this one: Be certain that geographic specific information is mentioned on each page of the site. Always have a contact page that also lists geographic specific information.
Many surfers search geographically, yet so many business websites completely disregard this fact.
For instance, on my Portland Bar website, I wanted to list the websites of all the bars in the database. Finding these websites was a nightmare, most of them only had the bar name listed in their content, with absolutely no indication of where they are located. A search for “Nocturnal Portland Oregon“, Nocturnal being a bar in Southeast Portland yielded impossible results. I was able to locate the site, but only after much effort was in visiting all of the pages that appeared for this term and search for a link.
Hopefully, my listing for Noctural – Portland Bar will help them be found in the future.