AOL Dropping Google and Switching to MSN

AOL Time Warner is dropping Google’s search and advertising services, according to this article

The Journal said that, under negotiations between Time Warner and Microsoft, AOL would drop Google as its main Internet search provider and switch to Microsoft’s MSN service

This will mean a major directional shift for many web publishers. AOL users are typically novice, and while sometimes frustrating (nearly every nonsensical all capslock email I have every recieved had “AOL.com” at the ass end).

While Google has the mature and refined search algorithm, AOL users are money for some people. I’m invisioning hordes of webmasters preparing their sites to rank well in MSN, and shifting from their usual google god tactics.

I’ll be watching this with great interest.

Kyle

Kyle wrote 138 posts

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