I’ve been recently watch many of my sites climb to #1 – #3 spots for their terms across all of major search engines. This has been a slow process, for some sites it took years. I hadn’t even checked my logs for monthes on one particular site, and when I finally did, I saw that it’s traffic had quadrupled in that time, mostly from the SEs. This opened up a door to explore more business relationships that were previously closed to me. While this is still shaky ground, if google decides my sites aren’t all that special, then it’s back to square run. Such is business though. It’s amazing how this kind of positioning improved my business clout, when before I had nothing to bring to the table. It all sounds so silly, like such an intangible and unstable piece of collateral. Very strange indeed.