I have recently been contracted to help promote On The Farm With Farmer Bob. This has been an exciting project to work on, the animation and art direction are top notch.
These DVDs are faith based Christian cartoons, yet they also have broad appeal to the secular market. The while the underlying theme is to deliver educational messages based on the Bible’s Parables, such as the Parable of the Sower and the Parables of the Pharisee.
I’ll be doing some SEO, as well as some other promotional tactics.
One thing I want to stay away from: Link exchanges. While trading links with sites is a valuable traffic tool, I am searching more for one way inbound links from relevant sites. I believe that the content and message of the product will make generating inbound linking far easier than it is in other industries. I have a feeling that part of this will be due to the “spread the word” nature of faith based organizations.
Off too work.