I have just finished up my most recent traffic generation campaign for Flying Rhinoceros.
Play on the Farm is a series of educational books and DVDs with a faith-based message. This website includes some great flash animation from some of the finest illustrators and animators, as well as voices by Vince Gill and Amy Grant.
Our plan for traffic generation was two fold:
This includes a Play on the Farm “send to a friend” script that allows parents and educators to inform up to 10 friends about Farmer Bob’s world
User Content Generation
All mail messages and subject lines sent through the send to a friend script are archived in a database. All messages are displayed live on the website. This creates an instant testimonial system, as well as creation of a brand new page of content every time a sender sends a message.
In order to protect the senders and recipients identities, their contact information is not stored, only the messages.