So I was chatting with my friend Matt Steckler, a guy who at least once a year pulls off some zany scheme.
For awhile, he was broadcasting fan commentary via cellphones from Seattle Supersonics games. As it picked up listenership, he was served with a Cease and Desist from the NBA.
Then, he succesfully sued Microsoft for some nonsense and was awarded something to the tune of $10,000. With this extra cash, he adventured throughout Europe and Asia, and kept an exciting, well documented journal of his adventure.
His latest adventure is an experiment with brutally honest personals. Apparently, he was a regular on the internet dating circuit, and his actual honest profile caused such a commotion in the personals community, that he was able to start this personals/hotornot hybrid.
Esquire Magazine coverage has helped propel the idea further into the public eye. It has been mentioned in quite a few blogs and news sites, which help generate a nice chunk of traffic.
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